I spend $1,000,000 a year with a vendor, and they flush my money down their corporate toilet.
We all get sucked into the money pit vortex. Chasing vanity, lagging metrics like it’s the cure to the business failure plague.
Sure they’re important goals, but they add no direct value to a client.
Businesses are made up of tens, hundreds, thousands of humans, working together to achieve a goal.
A mission.
Yet, most goals are a financial metric, a sale, profit, volume, whatever.